Tony's Chocolonely™ is a proudly South African-owned chocolate brand, dedicated to educating, promoting, and distributing ethically sourced chocolate. We operate independently and focus on building ethical partnerships with South African chocolate producers and farmers.
Many mainstream chocolate brands have deep-rooted problems in their supply chains, including unethical labor practices, such as child labor and forced labor. The cocoa industry is often linked to unfair wages and exploitative working conditions, particularly in West Africa where most of the world’s cocoa is grown. These hidden issues are rarely discussed, and as a result, consumers unknowingly support systems of exploitation when they purchase conventional chocolate.
The primary challenge in the chocolate industry is the lack of transparency in supply chains. Cocoa farmers are often paid unfairly, with middlemen taking a large share of profits. This leads to unsustainable living conditions for farmers and forces them to rely on exploitative practices, including child labor, to meet demand. Major corporations have historically ignored these injustices, contributing to the cycle of poverty and unethical labor practices in the cocoa industry.

Credit: International Labor Rights Forum. Read more.
We believe in supporting brands that prioritize ethical sourcing and transparency. Tony's Chocolonely™ in South Africa is committed to partnering with local and international chocolate producers who can trace their cocoa supply chain, ensuring that farmers are paid fairly and that no child labor is involved.
We're also working on producing our own branded chocolate products that meet our high ethical standards. With this we'll be able to create more trust in the market.
By purchasing ethically sourced chocolate, you’re not only choosing a higher-quality product, but you’re also contributing to a fairer and more sustainable global chocolate industry. Ethical brands invest in their farming communities, which results in better farming practices, a higher quality of cocoa, and ultimately a superior chocolate experience. When you buy from Tony's Chocolonely, you're not just indulging in delicious chocolate, but you're also supporting a movement toward a more just and equitable chocolate industry.
We invite you to join us in making a difference by supporting ethical chocolate brands. At Tony's Chocolonely™, we are proud to offer a curated selection of the best ethically sourced chocolate available. By choosing to buy from us, you are making a conscious choice to help end exploitation in the chocolate industry. Together, we can create a future where chocolate is enjoyed by all — from those who make it to those who consume it.